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Assurance Ally

How we work

A boutique IMO, integrated with a Virtual Family Office.

There is no one-size-fits-all solution for advisors. So there are two ways to partner with us, and the VFO comes with both.

Two ways to strengthen your practice

Hands-on control, or expert collaboration.

Whichever you choose, our support helps you become the trusted, holistic advisor your clients need.

Direct partnership

You work directly with our advisors to offer top-tier insurance and annuity solutions.

  • 1:1 case consultation. Expert guidance on selecting the best products for your clients.
  • 73 carrier appointments. The most competitive options on the market.
  • Simplified process. We run your illustrations and handle the administrative work.
  • In-house underwriting. Thirty years of experience securing optimal health ratings and faster approvals.

Best for Advisors who want freedom and support in the same package.

Advanced Case Design team

You introduce a client and the Assurance Ally team takes it from there.

  • Introduce and earn. Education through to closing. No training. No sales conversations.
  • No learning curve. Licensed professionals across life, disability and long-term care.
  • Stronger relationships. Holistic solutions deepen trust.
  • Revenue, not overhead. Plug into a proven system that drives results.

Best for Advisors who want to add value without adding work.

And either way

The specialist bench comes with it.

Regardless of the option you choose, you gain access to a Virtual Family Office of specialists across tax planning, wealth management and risk mitigation.

Strategies within our VFO

Sixty strategies your clients have never been offered.

Pick a family to see what your bench can implement.

Turn appreciated assets and philanthropic intent into deductions, income and a legacy.

  • A Charitable Lead Annuity Trust (CLAT) with payments that start low and have one large payment at the end, maximizing tax benefits while supporting charitable causes. The balloon CLAT can pass a large benefit to the family free of estate and gift tax free.
  • Sell assets to a charity at a reduced price, receiving immediate cash while securing tax advantages and supporting a cause you care about.
  • A donation-based contract where you provide a gift to a charity in exchange for fixed lifetime income and potential tax benefits.
  • A trust that provides income to a charity for a set period (Or a lifetime), with the remaining assets passing to beneficiaries or reverting to the donor, offering immediate income tax savings.
  • Donation of a principal residence, usually while retaining lifetime use, securing an immediate tax deduction while ensuring a future gift to charity.
  • A trust that pays income to you or others for life or a set term, with the remainder going to charity, usually to defer long term capital gains on an appreciated asset and estate planning advantages.
  • Advanced strategies that amplify the impact of charitable gifts using tax-efficient financial tools and asset transfers.
  • A flexible charitable giving account that allows you to make tax-deductible contributions, grow funds tax-free, and recommend grants to charities over time.
  • A Charitable Remainder Unitrust (CRUT) that "flips" from net income to standard payout upon a triggering event, ideal for gifting illiquid assets.
  • This is a multi-generational Pooled Income Fund.
  • A personalized charitable entity that enables ongoing philanthropy, tax benefits, and control over grantmaking and investment decisions.
  • A Charitable Remainder Unitrust that pays beneficiaries the trust’s net income, with the option to make up for lower payments in high-earning years.
  • A specialized Pooled Income Fund (PIF) offering enhanced payout structures and tax advantages for charitable giving.
  • Eliminates up to 99% of capital gains, creates tax-free lifetime income, generates an 80%+ charitable deduction, and supports philanthropic efforts.
  • A CLAT created at death through a will or trust that allows the donor to zero out estate taxes while supporting charitable causes after death while ultimately transferring assets to heirs free of estate tax.
  • A pooled income fund that is less than three years old and therefore uses a federally published rate to determine the charitable income tax deduction.

Assurance Ally Advisors can manage and implement these strategies in house.

How we help advisors scale

Four things we take off your desk.

Your partner in growth

Tools, resources and support so you can focus on what matters most: serving your clients and growing your practice. From personalised case consultations to eliminating administrative burdens.

Seamless VFO collaboration

Access to 73 top carriers plus deep relationships with CPAs, so you can deliver client-centred solutions across tax planning, wealth management and risk mitigation.

Personalised support

Unlike larger IMOs, we prioritise personal relationships. Our consultants advocate on your behalf as an extension of your team.

Systems that prevent burnout

Designed to save you time, grow recurring revenue and improve client satisfaction, from proprietary products through to expert coaching.

The Assurance Ally advantage

Tired of high-pressure IMO tactics?

A fresh approach grounded in collaboration, innovation and a steadfast dedication to your success. Partner with an IMO that is fully invested in supporting you.

Ready to write bigger cases?

The ideas, strategies and carrier news we would send a colleague. Nothing else.