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Assurance Ally

How we're different

Two ways to partner. One goal: your success.

Every advisor works differently. Both of our partnership models come with a 1:1 boutique relationship and a team of specialists across tax, wealth, risk, business planning and legal services.

The two models

Keep full ownership, or outsource the whole case.

Switching IMOs is a big decision. We made it a small one.

Personalised 1:1 relationship support

Work directly with experienced case consultants. We handle the heavy lifting.

  • VFO expertise. Seamless collaboration with CPAs and other professionals for client-first planning.
  • 73 carrier appointments. The best available life insurance and annuity solutions for each client.
  • Reduced administrative work. Less time on illustrations and paperwork, more on growing your firm.
  • In-house underwriting. Thirty years of experience securing optimal health ratings.

Best for Advisors who want to keep full ownership of the client relationship.

Advanced Case Design team

Introduce a client. We handle everything from education to closing.

  • Introduce and earn. An easy way to add value while generating additional revenue.
  • No learning curve. Licensed professionals across the full spectrum of products.
  • Deeper trust. Holistic solutions give clients more reasons to stay.
  • Revenue, not overhead. No hiring, no training, no new department.

Best for Advisors who would rather borrow expertise than build it.

Why Assurance Ally

No matter how you work with us.

A boutique experience

Collaboration and a 1:1 relationship with specialists in both life insurance and annuities.

Advocates, not order takers

A team as invested in your success as you are.

Freedom to work smarter

Outsource or optimise your insurance-related services rather than grinding through them.

The VFO, included

Access to our Virtual Family Office strategies and the specialists who implement them.

Strategies included in our VFO

The bench you are hiring.

Sixty strategies across three planning families. The marked ones we implement in house.

Turn appreciated assets and philanthropic intent into deductions, income and a legacy.

  • A Charitable Lead Annuity Trust (CLAT) with payments that start low and have one large payment at the end, maximizing tax benefits while supporting charitable causes. The balloon CLAT can pass a large benefit to the family free of estate and gift tax free.
  • Sell assets to a charity at a reduced price, receiving immediate cash while securing tax advantages and supporting a cause you care about.
  • A donation-based contract where you provide a gift to a charity in exchange for fixed lifetime income and potential tax benefits.
  • A trust that provides income to a charity for a set period (Or a lifetime), with the remaining assets passing to beneficiaries or reverting to the donor, offering immediate income tax savings.
  • Donation of a principal residence, usually while retaining lifetime use, securing an immediate tax deduction while ensuring a future gift to charity.
  • A trust that pays income to you or others for life or a set term, with the remainder going to charity, usually to defer long term capital gains on an appreciated asset and estate planning advantages.
  • Advanced strategies that amplify the impact of charitable gifts using tax-efficient financial tools and asset transfers.
  • A flexible charitable giving account that allows you to make tax-deductible contributions, grow funds tax-free, and recommend grants to charities over time.
  • A Charitable Remainder Unitrust (CRUT) that "flips" from net income to standard payout upon a triggering event, ideal for gifting illiquid assets.
  • This is a multi-generational Pooled Income Fund.
  • A personalized charitable entity that enables ongoing philanthropy, tax benefits, and control over grantmaking and investment decisions.
  • A Charitable Remainder Unitrust that pays beneficiaries the trust’s net income, with the option to make up for lower payments in high-earning years.
  • A specialized Pooled Income Fund (PIF) offering enhanced payout structures and tax advantages for charitable giving.
  • Eliminates up to 99% of capital gains, creates tax-free lifetime income, generates an 80%+ charitable deduction, and supports philanthropic efforts.
  • A CLAT created at death through a will or trust that allows the donor to zero out estate taxes while supporting charitable causes after death while ultimately transferring assets to heirs free of estate tax.
  • A pooled income fund that is less than three years old and therefore uses a federally published rate to determine the charitable income tax deduction.

Assurance Ally Advisors can manage and implement these strategies in house.

The Assurance Ally advantage

Switching IMOs is a big decision.

We make it easy with flexible, high-value support that fits your business model. Whether you prefer 1:1 collaboration or want to partner with an Assurance Ally Advisor, we are here to help you thrive.

Ready to write bigger cases?

The ideas, strategies and carrier news we would send a colleague. Nothing else.